0.5 effect

0.5 effect

Youtube activation

Year

2018

Year

2018

Year

2018

Client

Pacifico

Client

Pacifico

Client

Pacifico

Website

Website

Website

Screenshot of a website
Screenshot of a website

Problem


A banner that proposed something as simple as changing the video speed to understand how stupid we look when we drive and drink.

This idea won two Silver Lions at the Cannes Lions Festival.

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025