Aves x Sony music

Aves x Sony music

Interactive Videoclip

Year

2021

Year

2021

Year

2021

Client

Sony music

Client

Sony music

Client

Sony music

Website

Website

Website

Screenshot of a web application
Screenshot of a web application

Problem

We had to come up with a campaign to get young people to sign up for cornea donation. How we did it? we gave them a video clip that they will not be able to see unless someone else donates their eyes, we did the campaign together with Sony music and the artist Dante Spinetta.


This project won two Silver lions at Cannes Lions Festival.

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025

Brands that choose to transform do not wait for change. They create it.

©2025 Cuatro de Enero

Tuesday, 6/10/2025